We often see things that bother us, but we don’t know how to change them. Within the context of advocacy, that begins with crafting a compelling statement that shows others why they should care about what you care about. This highly-interactive workshop is designed to help you draft a compelling call to action for an issue that you and your colleagues in the California library landscape are facing. Join us to move yourself several steps closer to crafting and using effective pitches to help foster positive change in your community.

Goal:

By participating in this session, you will craft an impactful, effective advocacy pitch that gets the positive results you want.

During the session, you will:

• Identify at least three stakeholder groups you will approach with the pitch you develop in this workshop
• Complete the first draft of a brief (no more than five-minute) advocacy pitch you will use within the two weeks immediately following their participation in the session
• Identify at least three resources you can use in your ongoing advocacy efforts as you develop additional pitches

Session Facilitators: 
Paul Signorelli, CLA Library Advocacy Training Project Manager and author of Change the World Using Social Media (Rowman & Littlefield, 2021)

Crystal Miles, Public Services Manager at Sacramento Public Library and member of the Ursula Meyer Advocacy Training Committee and the CLA Advocacy & Legislation Committee

About the Ursula Meyer Advocacy Fund Training Series

This program is part of an ongoing series of monthly online sessions organized offered through the Ursula Meyer Advocacy Fund Training Series. The series honors the memory of Ursula Meyer, 1977-78 CLA President, California Library Hall of Fame inductee, longtime director of the Stockton-San Joaquin Public Library, and fierce advocate for library services and intellectual freedom. The Ursula Meyer Fund was established to provide for the training of librarians in all stages of their careers, and library supporters, in political advocacy and political action, in honor of Ursula’s belief that librarians need effective political skills to advocate for library support at all levels of government.