Developing Leaders in California Libraries: Articulating the Case for Change
February 15, 2018, Fresno County Public Library

This 3-hour workshop focuses on communicating about change to different audiences. Participants will practice drafting key and consistent messages, including learning how to target those messages. Topics include why it is necessary to build a case for change and how to craft that case, including articulating a goal, framing the message, re-framing as necessary, and delivering the message.

The workshop will include a mix of lecture, small-group discussion, and hands-on practice. Participants will leave with a completed plan identifying a goal for articulating the case for change to target group and strategies for communicating that goal.

Presenter: David Baker

www.librarygiving.com

David has provided comprehensive fund development services to public libraries for the past 16 years. He has consulted with libraries in California, Ohio, Michigan, Missouri, Georgia, Utah, Arkansas and Tennessee.

Registration Cost: $20.00    (no refunds)

Online registration is available until: 2/11/2018 or until workshop is full.