- Surveys are easy for staff to distribute and collate, and the results can easily be tabulated to clearly show the impact of the library’s summer reading programs.
- Counting is also simple. This data collection method is more like that of output measures. However, it will help you illustrate that the library-related behavior of your targeted group changed.
- The focus groups generate rich data that complement and enhance the survey data and allow staff to focus on specific topics of discussion with the targeted groups and find out how patrons are responding to your efforts to build a community of readers and to reach out to underserved populations.
More information about the project’s surveys.
More information about the project’s focus groups.
More information about counting participation by members of your targeted underserved groups.

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