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Insider Article [February 2013] [02/05/13] (President’s Column)
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President’s Column

Do It Different – But How?

photo of Derek WolfgramIn my conversations with CLA members and Board members, I often hear an implied (or even explicit) interest in CLA “doing it different” to maintain the organization’s relevance to members, support for professional development, and contributions to libraries and librarianship in California and beyond.

“Different” can mean many things to many people. When we talk about a different CLA, some people may be interested in a more inclusive organization with more opportunities for engagement; others may be seeking a change in what we communicate or how we communicate it within the membership; and another group may want to see changes in how we impact the larger world through legislative action, partnering with other organizations, facilitating innovation, or telling the library story.

What does different mean to you? If you were in charge of CLA, what would you change? More conferences? More online content? More opportunities for networking? Fewer questions? Seriously, I’m asking! Your President and your Board want to know. Email me your ideas at, using the subject line “Do It Different,” and I will share your ideas with the Board at a future meeting and report back on the results in a future column.

If you’ve read this far, thanks for hanging in there. Along with your suggestion on how to Do It Different, feel free to include the phrase “The Prez owes me chocolate” somewhere in the body of your message in order to get on the list of people that I will owe a small chocolatey token of my appreciation at the CLA Annual Conference in Long Beach in November.

Derek Wolfgram
CLA President