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Spring Fling 2018 - Before Your Campaign: Get a Grip on the Marketing Cycle Webinar
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When: Thursday, April 12, 2018
Noon - 1:00 PM

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Before Your Campaign: Get a Grip on the Marketing Cycle

The Library Marketing Trifecta is a webinar series offering both high level overviews and concrete tips
and how-to’s for library marketers. Each webinar will be 1 hour in duration and cover a different aspect of library marketing.

This first webinar in the series covers the marketing cycle and is intended to give a high level overview of how to plan for marketing success.

Together, these webinars cover the basic training needed for any library marketer to gain a real understanding of the purpose of marketing and PR for libraries and how to go about implementing great campaigns.

Webinar Description:
Amplify your reach with an effective marketing communications strategy. The audience will learn how to transition from small-scale marketing and PR tactics to a high-level, organization-wide strategic approach. The presentation will feature several, engaging real-world examples from Sacramento Public Library. We'll also explain how the skills and plans presented can be applied at a library of any size. We'll also share what road blocks we've encountered, how to overcome them and what success looks like.



Amy Calhoun
Amy Calhoun is the Communications & Virtual Services Manager for Sacramento Public Library. She works with a team of talented PR, marketing and design pros to develop the Library’s communication strategy. This team is leading the implementation of a strategy built on useful, engaging content rather than traditional, outbound marketing. Before managing the Communications department, Amy was the Virtual Library Coordinator, so she brings a data-driven, usability and user-focused approach to her work.

Tracie Popma
Tracie Popma has nearly 20 years of experience as a communications professional. Currently, she is the public information coordinator for Sacramento Public Library working to elevate the organization’s brand and update the rhetoric about what public libraries offer the community.

Brian Strand
Brian Strand is the Creative Projects Coordinator for Sacramento Public Library. He oversees marketing and advertising efforts for system-wide projects and programs. He previously held a senior marketing position with a major US telecommunications company.

Registration Cost:

CLA Student Member Rate: $15
CLA Member Rate: $20
Non-Member Rate: $30

Presented by the CLA Marketing & Public Relations Interest Group