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CLA PR Committee and Marketing and PR Round Table Joint Meeting
Submitted by Mary Beth Train
November 11, 2006 at CLA
Much of the meeting time was spent on clarifying the confusion surrounding the attendees' understanding of the differences between a CLA committee, a round table and a section. Due to some mis-communications, neither of the incoming 2007 chairs for the PR Committee and Round table were there, nor were their names known. Details on this structure are at the end of the following highlights from the meeting.
Marketing 103, taught by Dianne Bish, Roseville PL; Andrea Woodruff, Lodi PL; Michael Beener, Yorba Linda PL; Ann Miller, Solano County PL, and Suzanne Walchli, UoP. This workshop, sponsored by the PR Committee and Marketing and PR Round Table, with presenters from each, is one of a continuing series based upon the ttendees' feedback. It's a very popular hands-on presentation and Q&A. This year's topics were how to get started in marketing and promoting your library. Bernadette Swanson, Instruction Librarian, Shields Library, University of California Davis, attended and made a video of the session, available via Google video:
http://video.google.com/videoplay?docid=198731897418639260&hl=en. The streaming video is 1 hour, 12 minutes in length.
Marketing listserv: All members of the PR Committee Marketing and PR Round Table are subscribed. The marketing_pr@lists.cla-net.org mailing list has been created to be used as a tool for sharing information and planning activities among members of the CLA Marketing & Public Relations Round Table.
To post to this list, send your email to: marketing_pr@lists.cla-net.org.
General information about the mailing list is at:
http://lists.cla-net.org/listinfo.cgi/marketing_pr-cla-net.org.
The incoming PR Committee chair is Julie Warren, PR Manager, Palm Springs PL. The Marketing and Public Relations Round Table chair for 2007 is Barbara Flynn, Orange County Public Library. The round table has 269 members.
Transition meeting: There was a suggestion that the incoming and outgoing chairs hold a transition, or "hand-off," meeting at CLA.
Committee: Chair is appointed by the president who will be in office in the same year the CLA conference is held. The president decides if the chair must reside in, or work in, the section of the state in which the annual meeting is held. Therefore, the chair for 2007 is from Southern California since the CLA conference/annual meeting will be held in Long Beach.
The Committee, formally known as Public Relations and Information, manages the annual PR Excellence Award. The committee's purpose is "to address issues that affect the whole CLA organization and membership" (from the CLA website.) One of the committee members must be a member of the related round table and/or section to represent those groups' interests to the committee. Committee members are appointed by the incoming CLA president and they are normally limited to three-year terms. Their responsibilities directly affect the CLA organization and membership.
Round tables, on the other hand, are open to all voting members and members may rejoin them year after year. They are based on specific interests of library staff and their communities, e.g. Marketing. Round tables are formed to encourage the sharing of ideas; details are at http://www.cla-net.org/faqs.php#about03.
Round tables and sections may sponsor workshops and presentations, post to the blog, and participate in the Awards Dinner planning et al. Round tables are encouraged to have a web page; see links to examples at http://www.cla-net.org/aboutcla/sectionstables.php.
The Round table chair is not the same person as the Committee chair. Round tables are strongly advised to communicate with the committee, which is why a committee member usually participates in the Round table. Round tables whose members aren't active or very few are discontinued.
A list of round table chairs is at http://www.cla-net.org/aboutcla/roundtablechairs.php. The rosters of a section, committee or round table, are in the CLA member directory at http://rsmart.ca/CLA_Members/CLA-Start.asp (the link is on CLA's home page).
Meeting attendees were:
* Loren McCrory - Yuba County Library, outgoing PR committee chair
* Dianne Bish - Roseville PL, Marketing series
* Andrea Woodruff, Lodi PL, Marketing series
* Donna Pontau - Rincon Branch, Livermore PL,
* BJ Combs - student, Carmichael, CA,
* Bernadette Swanson, Instruction Librarian, Library Graphics,
* Cheryl Gratano, South San Francisco PL,
* Mary Beth Train, PLS, PR Committee member,
* Eileen Penson,
* Carole Hull, Whittier PL
Some of the prior committee's accomplishments: Marketing series (Diane Bish & Andrea Woodruff). Slide show of the PRexcellence winners (Michael Beener), Re-design of the PR excellence entry form (Michael Beener). Display of the winning PRexcellence entries on the Swap & Shop table (Deborah Doyle, PRexcellence chair & Michael Beener) New CLA new program "Getting to Win" in which selected PRExcel Awardees share the secrets of their success.
PRexcellence Award winners: See CLA Blog Post of November 22, 2006. Includes all awardees - http://www.cla-net.org/weblog/mt/archives/2006_11.php.
Report of 2006 Committee chair, Loren McGrory CLA Blog Post of November 07, 2006.
Posted on January 30, 2007 10:31 AM | Permalink