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CLA PR & Marketing Committee Report
Committee Members: Loren MccRory, Diane Bish, Deborah Doyle, Andrea Woodruff; Ann Miller, Michael Beener, Cheryl Gratano, Sandy Vella, Mary Beth Train, Barbara Lynn Flynn
The committee met in Vacaville in February to brainstorm and to determine priorities for the coming year. Sub-committees were formed in relation to ongoing involvement by existing committee members with new members assigned in support roles for their first year. Assuming the responsibilities of the PRExcel Award, Deborah Doyle did an outstanding job in heading this primary role sub-committee. Her group, through the talented work of Michael Beener, reworked the web page's Call for Submissions creating a new look and identity for the award. Additionally, this sub-committee made an agreement with CLA offices to accommodate transport and storage for PRExcel winners and/or Swap and Shop submitters that required help in getting materials to conference. Special commendations to Deborah Doyle, who has identified and recruited award judges for the past three years in a row.
Because there continued to be confusion regarding the role of the Round Table versus the Committee, the committee took on the responsibilities of presenting programs for CLA with past chair, Diane Bish, responsible for Marketing 101 and 102 continuing the tradition for 2006 with Marketing 103. Additionally, we added a new program "Getting to Win" in which selected PRExcel Awardees share the secrets of their success. This new program may be transferred to the Round Table for continuation after 2006 conference.
The Committee again met in July in Sacramento in a joint meeting with CLA President Margaret Miles, Executive Director Susan Negreen and CA State staff members Susan Hanks & Kathy Low to discuss the feasibility of a statewide PR toolkit. Initially, the project was discussed as if it were a statewide PR campaign, but after much discussion, the idea of a online toolkit, consisting of simple pieces librarians from all over the state could use for promotion and advocacy was determined to more closely define what CLA can realistically provide, due to its severe budget constraints.
I would like to thank CLA for the opportunity to serve as chair of this committee and thank the entire committee for their commitment and support.
Respectfully submitted by,
Loren MccRory, Chair
Posted on November 7, 2006 3:42 PM | Permalink