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CLA PR Excellence Awards
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About the award | Current award recipients

The PRExcellence Awards honor the highest quality efforts of California libraries in promoting and communicating their message to their customers. Libraries are encouraged to submit their best PR materials!

There are four PRExcellence Award entry categories: Print, Electronic, Event or Campaign, and Wildcard. Up to three awards are given within each of these categories: first place winners at each of three library budget levels: under $5M, $5M-$10M, and $10M and above. A Best in Show award is also given.

PRExcellence award recipients are honored and showcased during the annual CLA conference.

Application information for the CLA PRExcellence Award

2016 Award Recipients

The PRExcellence Best in Show Award will be announced live at the CLA Awards Reception on Thursday, November 3, 2016. 

Less than $5 million budget: Print
Burlingame Public Library
Project: Summer in Austenland

Less than $5 million budget: Electronic
Burlingame Public Library
Project: Shelfie Song Music Video

Less than $5 million budget: Event or Campaign
South San Francisco Public Library
Project: Rad American Women A-Z: The Countdown to Rad

Less than $5 million budget: Wildcard
Torrance Public Library
Project: Library Delivery Van Wrap - A moving promotion!

$5-10 million budget: Event or Campaign
Santa Clara City Library
Project: S.T.E.M. Innovation Bowl

$5-10 million budget: Wildcard
Monterey County Free Libraries
Project: Monte the Mascot - Branding the library memorably and uniquely

$10 million + budget: Print
Santa Monica Public Library
Project: Imagine Santa Monica: The Best from the Image Archives

$10 million + budget: Print
University of Southern California Libraries
Project: The Essential Guide to USC Libraries

$10 million + budget: Electronic
San Diego County Library
Project: 2014-2015 Annual Report

$10 million + budget: Event or Campaign
San Francisco Public Library
Project: Summer Stride: Read. Make. Learn.

$10 million + budget: Wildcard
Fresno County Public Library
Project: Our Lives Video Project

$10 million + budget: Wildcard
University of Southern California Libraries
Project: L.A.T.B.D. at the University of Southern California Libraries


Award Information 

Application period
The 2016 awards application period has closed.


  • California libraries and library participants, such as Friends and Foundations, are invited to participate in the PRExcellence Awards.
  • Groups and/or libraries applying for a PRExcellence Award must be CLA Institutional Members.
  • Entries must have been created and used in 2015.

How to apply
Applicants should submit the following to CLA:

  • Title of entry
  • Category of entry:

1. Print: submissions may include brochures, bookmarks, print newsletters, flyers, and posters, etc.

2. Electronic: submissions may include websites, videos, use of social media, and electronic newsletters, etc. Where possible, please print and provide a color print out of the main page and sample sub-pages.

3. Event or Campaign: the format may vary but all aspects of the entry must focus on a common event, theme, or goal, for example, a building campaign,  fundraising effort, or library opening, etc.

4. Wildcard: PR materials that don't fit into any of the other categories.

  • Size of organizational budget: (1) less than $5M, (2) $5M-$10M, (3) greater than $10M
  • A detailed project description. Please be sure to include the following: project goal, how the piece helped you achieved the goal, the intended audience, and how the success of the project was measured. (Not to exceed 500 words.)
  • Examples of the materials being submitted for the award. Please submit items by mail or include links to electronic materials in the application. If you need to submit digital files as email attachments please contact Sharon Tani to make arrangements.

Entries will be assessed according to their visual appeal, relevance to the target audience, clarity of brand or identity, originality, creativity, and overall impression.

Print materials should be mailed to the CLA office in Monrovia. No more than five different pieces should be submitted in support of your application. Twelve copies of each piece should be included in your mailing. The items will be distributed to PRExcellence Awards committee members. Please attached a printout of your completed application form to each copy or set of copies that you submit. Materials must be received at the CLA office by 5:00pm on the submission deadline. Postmarks will not be accepted. We cannot return entry materials. Please mail your materials to:

California Library Association (PRExcellence Awards)
248 E. Foothill Blvd., Ste 101
Monrovia, CA 91016-5525

Further information

  • CLA's PRExcellence Awards are coordinated by CLA's Marketing and Public Relations Interest Group.
  • The CLA Marketing and Public Relations Interest Group reserves the right not to give an award if a qualified candidate is not found.
  • Applications and all supplementary materials must be received by 5:00pm on the submission deadline. Postmarks will not be accepted.
  • If you have questions, please contact Sharon Tani.


2016 CLA PRExcellence Awards Committee

  • Belinda Beardt, AIM Staffing Inc.
  • Brandy Buenafe, California Department of Corrections and Rehabilitation Libraries
  • Evan Carlson, Fashion Institute of Design & Merchandising
  • Brenda Crotts, Butte County Library
  • Mark Fink, Solano County Library
  • Krista Goguen, Pasadena City College
  • David Gray, Gray Public Relations & Marketing and Palm Springs Public Library Board Trustee
  • Catherine Hany, Pasadena Public Library
  • Chelsie Harris, San Diego County Library
  • Sharon Tani (Chair), Le Cordon Bleu College of Culinary Arts