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CLA PR Excellence Awards
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About the award | Current award recipients

The PRExcellence Awards honor the highest quality efforts of California libraries in promoting and communicating their message to their customers. Libraries are encouraged to submit their best PR materials!

There are four PRExcellence Award entry categories: Print, Electronic, Event or Campaign, and Wildcard. Up to three awards are given within each of these categories: first place winners at each of three library budget levels: under $5M, $5M-$10M, and $10M and above. A Best in Show award is also given.

PRExcellence award recipients are honored and showcased during the annual CLA conference.

Application information for the CLA PRExcellence Award

2017 Award Recipients

The PRExcellence Best in Show Award was announced live at the CLA Awards Dinner Gala on Friday, November 3, 2017. 

Best in Show
University of Southern California Libraries
Project: Lost L.A.


Less than $5 million budget: Print
Rancho Mirage Public Library
Project: Rancho Mirage Writers Festival

Less than $5 million budget: Electronic
City of Commerce Public Library
Project: City of Commerce Public Library Instagram Challenge

Less than $5 million budget: Event or Campaign
Humboldt County Library
Project: Harry Potter Celebration

$5-10 million budget: Print
Yolo County Library
Project: Recruitment Brochure for Archives and Records Coordinator Position

$5-10 million budget: Electronic
Glendale Library, Arts & Culture
Project: Glendale Library, Arts & Culture PSA

$5-10 million budget: Event or Campaign

Santa Clara City Library
Project: Santa Clara City Library Con #SCLibrarycon

$5-10 million budget: Wildcard
Burbank Public Library
Project: Launch of Burbank in Focus

$10 million + budget: Print
San José Public Library
Project: Maker[Space]Ship

$10 million + budget: Electronic
University of Southern California Libraries
Project: Lost L.A.

$10 million + budget: Event or Campaign
Los Angeles Public Library
Project: "LAPL Misses You" Amnesty Campaign

$10 million + budget: Event or Campaign
San Francisco Public Library
Project: Summer Stride: Read, Create, Explore

$10 million + budget: Event or Campaign
San José Public Library
Project: San José Public Library Teen HQ

$10 million + budget: Wildcard

San Diego Public Library
Project: San Diego Public Library Offers Limited Comic-Con Library Cards 

 

Award Information 

Application period
The 2018 awards application period will open in Winter 2018.

Eligibility

  • California libraries and library participants, such as Friends and Foundations, are invited to participate in the PRExcellence Awards.
  • Groups and/or libraries applying for a PRExcellence Award must be CLA Institutional Members.
  • Entries must have been created and used in 2017.

How to apply
Applicants should submit the following to CLA:

  • Title of entry
  • Category of entry:

1. Print: submissions may include brochures, bookmarks, print newsletters, flyers, and posters, etc.

2. Electronic: submissions may include websites, videos, use of social media, and electronic newsletters, etc. Where possible, please print and provide a color print out of the main page and sample sub-pages.

3. Event or Campaign: the format may vary but all aspects of the entry must focus on a common event, theme, or goal, for example, a building campaign,  fundraising effort, or library opening, etc.

4. Wildcard: PR materials that don't fit into any of the other categories.

  • Size of organizational budget: (1) less than $5M, (2) $5M-$10M, (3) greater than $10M
  • A detailed project description. Please be sure to include the following: project goal, how the piece helped you achieved the goal, the intended audience, and how the success of the project was measured. (Not to exceed 500 words.)
  • Examples of the materials being submitted for the award. Please submit items by mail or include links to electronic materials in the application. If you need to submit digital files as email attachments please contact Sharon Tani to make arrangements.

Entries will be assessed according to their visual appeal, relevance to the target audience, clarity of brand or identity, originality, creativity, and overall impression.

Print materials should be mailed to the CLA office in Pasadena. No more than five different pieces should be submitted in support of your application. Twelve copies of each piece should be included in your mailing. The items will be distributed to PRExcellence Awards committee members. Please attach a printout of your completed application form to each copy or set of copies that you submit. Materials must be received at the CLA office by 5:00pm on the submission deadline. Postmarks will not be accepted. We cannot return entry materials. Please mail your materials to:

California Library Association (PRExcellence Awards)
1055 E. Colorado Blvd., 5th Floor
Pasadena, CA 91106

Further information

  • CLA's PRExcellence Awards are coordinated by CLA's Marketing and Public Relations Interest Group.
  • The CLA Marketing and Public Relations Interest Group reserves the right not to give an award if a qualified candidate is not found.
  • Applications and all supplementary materials must be received by 5:00pm on the submission deadline. Postmarks will not be accepted.
  • If you have questions, please contact Sharon Tani.


Submit your Application Now!
 


2018 CLA PR
Excellence Awards Committee

  • Belinda Beardt, AIM Staffing Inc.
  • Brandy Buenafe, California Department of Corrections and Rehabilitation
  • Diane Cowen, Santa Cruz Public Libraries
  • Brenda Crotts, Butte County Library 
  • Mark Fink, Solano County Library
  • Catherine Haskett Hany, Pasadena Public Library
  • Robin Hoklotubbe, Santa Clarita Public Library (retired)
  • Jamie Poirier, San Rafael Public Library
  • Karen Reitz, Santa Monica Public Library
  • Sharon Tani, Bridgepoint Education (Chair)